in 2004. the will of the two most famous minds in the region - Oscar Farinetti and Carlin Petrini, founder of the Slow Food movement, ratuyuschego for the quality of primary matter - in the Piedmont was born a genius in terms of promoting Italian wines and gastronomic specialties project. It was called Eataly, he had no analogues. Located it in an old factory premises vermouth Benedetto Karpai in Lingotto, which is still evidenced by a plaque on one wall room, decorated in the style of industrial design.
Is this building in a former industrial quarter Turin. In Turin Branch Eataly recently opened in Asti, Monticello D'Alba, Pinerolo (near Turin), Bologna, Milan, Tokyo, New York in Rome and Genoa, to appear in 2011.
popular among employees surrounding offices and a mandatory clause in the program a family holiday on the weekends, Eataly is a shining example of Italian creativity. In general, a fairly simple idea have had great success at the local and international level. Most likely, one of the reasons was the fact that for many years, the pace of modern life, people actually feel strange to think about what they eat and drink, the origin of the contents of your own refrigerator, and as that can be intercepted at lunchtime. The idea was: create a common space, has incorporated a number of sectors. Territory of the complex is divided into parts, each of which is devoted to a particular product: cheese, sausage, vegetables and fruits, cooking utensils and related products, books with corresponding subjects, alcoholic beverages, meat, fish, pasta, pizza .... And in each of sectors can taste dishes from the aforementioned products. Merges jam jar for 5 euros and a rare bottle of wine for 500 of the fact that their producers seek to maintain high quality standards.
go in the building with the idea to eat a pizza - you turn right, like meat - to the left ... There is not desirable, and overcomes the desire - down an escalator to the basement. There you will find great beer and wine. Do you flee eyes at the sight of such abundance.
in the restaurant complex ever conducted various activities with the participation of famous chefs, Bloggers, master classes for amateurs ready and willing to fill their ranks.
true foodie should note for yourself on the map institution Eataly and Merchant main reference point to note Turin, because he is the main link of the chain Eataly and here you can find lots of interesting products and wines from all over Italy, not only from the Piedmont.
If you have a free half-day, definitely worth coming here. I have no doubt that you will not remain indifferent. As to Turin, it's definitely a place where you can buy everything that you planned to bring as edible souvenirs from Italy. Zde camping can be find and rare produkty.Tolko on wine-beer-floor you will spend at least an hour.
If you - expert then, perhaps, and more. Do not miss here is that secret room, there is a very, very interesting specimens.
Cyuda really worth to drop. Council will now begin to investigate the contents of the shelves after dinner at one of the restaurants in the complex, otherwise there is a risk to make half the supermarket.
about the "fathers" Eataly - Oscar Martinetti and Carlin Petrini should write a separate story, because not too many gurmanobiznesmenov this level and with a similar intuition. In their address to say a lot of compliments, they kritiruyut, but the important one - no one remains untouched and no one can deny the fact, that their child the most successful large-scale projects promoting healthy lifestyles in the Italian style. Dolce Vita per tutti.
PS Did you understand from the name of what constitutes Eataly? Italy + eat! ;-) www.eataly.it
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